Brand Positioning. Logo Refinement. Information Architecture. User Experience. Production Oversight. Digital, OOH and Print Advertising. Media Planning. SEO. SEM.
Reintroducing a non-profit health insurer to its members and the public is no small task. With a new website designed for ease of use and a clear explanation of Affinity’s offerings, advertising on NYC transit and billboards in the surrounding counties and a public relaunch timed with the ACA launch we did just that. OOH advertising was used to increase brand awareness in the 10 counties surrounding NYC. The new online presence increased sessions and time on site. Facebook and Twitter engagement levels have skyrocketed and community size doubled in the first three months.