Really NYT? Are we really doing this again? People are not only accustomed to free news content, they expect it. Unless you have a very defined niche (see WSJ) pay for news doesn't work. Any news organization that will be competing with the NYTimes will see an instant increase in online readership when/if the NYT goes forward with a pay plan. I understand that the revenue from online ad sales do and will not make up for the loss of revenue from traditional print advertising. Print publications need to look towards the expanding possibilities presented by e-readers. CES this year featured a nearly endless supply of new readers from traditional emerging tech companies such as Aesus to entrenched traditional companies such as Barnes and Noble (with an new/update to the Nook).
People expect for the news to be free, that's not about to change. However, people are willing to pay for a service that will make accessing that news easier. A news outlet would be able to charge individuals to have items constantly updated on a reader, especially if it has the opportunity to present itself in a traditional format.
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