Augmented Reality Turns Shoes Into Game Controllers I'll give serious credit to Adidas for embracing the technology and including AR codes on the tongue of a new line of footwear, but somebody really dropped the ball here, or at least wasn't thinking things through. How many people are going to want to use a shoe that's been on the ground, subway or the candy/popcorn/soda soaked floor of a movie theater as a game controller?
Perhaps a better option for Adidas would have been to sew two AR tags to the cuffs of a sweater, long-sleeved T, or jacket. Then have the AR code access a series of games that would tie in with Adidas' various markets. Have a choice of a Need for Speed: Underground style game for youth, a boxing game to target their boxing/mma demographic and perhaps even tie in with Chevy with a Dale Jr. Nascar driving simulation.
It's not just about embracing the technology and showing that you're "young" and "hip". The technology should be used to reinforce existing brand identity.
Posted using ShareThis