New York University Steinhardt School of Education, New York, NY
Master of Arts – Culture and Communications
New York University School of Education, New York, NY
Bachelor of Science
Director, Digital Marketing April 2014 – Present
Providing strategic counsel on social media, email, and digital marketing to the CMO. Developed and deployed unified, mobile responsive templates for email marketing for both clients and panel members.
Makovsky Integrated Communications
Vice President, Digital Media, April 2012 – April 2014
Director of Digital Media, March 2011 – March 2012
Senior Account Executive, August 2010 – February 2011
Served as strategic counsel to Financial Services, Professional Services, Technology and Pharmaceutical clients for all things digital and social. Acted as translator between creative staff and programming/development partners.
The Actors Fund
Online Marketing Manager, March 2008 – August 2010
Created and managed digital marketing strategy and execution. Held trainings on digital and social media best practices for staff and select members of the Board of Directors. Developed an online store, comprehensive email marketing program and SMS giving programs resulting in increased online donations year over year.
Founder/Coordinator, December 2004 – August 2008
Created and managed an online fundraising program through RoadBikeReview.com.
NYU Stern School of Business
Administrative Assistant/Web Manager, March 2004 – March 2008
Developed departmental intranet and partnered with Stern Educational Technology in improving user experience with BlackBoard software.
Adobe Creative Suite (Acrobat, Photoshop, InDesign and Illustrator)
YouTube, Flickr, Facebook, Twitter, blogs, LinkedIn, Wikipedia, etc.
Content management software (Plone, Drupal, Joomla, WebExOne, WordPress, Tumblr, etc.)
Video editing software (including AVS, Pinnacle Studio, iMovie and Adobe Premiere)
Google Adwords and DoubleClick
Analytics software including Google Analytics and Webtrends
Marketing automation SaaS including Marketo and MailChimp
Social media strategist for the National Down Syndrome Society.
Volunteered with Habitat for Humanity in New Orleans, LA.
Served as Big Brothers Big Sisters mentor for a nine-year-old boy.