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      <image:loc>https://images.squarespace-cdn.com/content/v1/66f31037adf2b429038e0190/1727205438341-K0FZ04QML9O34C114JB5/Screen+Shot+2015-01-04+at+9.18.35+PM.png</image:loc>
      <image:title>Makovsky</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.danscholz.com/yougov</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66f31037adf2b429038e0190/1727205441054-JVC68ZPO7Z9UUQPRVQCR/Screen+Shot+2015-01-04+at+10.32.58+PM.png</image:loc>
      <image:title>YouGov</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66f31037adf2b429038e0190/1727205441069-ZHLQ55E3QT32K7OMRCLF/Screen+Shot+2015-01-04+at+10.34.14+PM.png</image:loc>
      <image:title>YouGov</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66f31037adf2b429038e0190/1727205441061-WNR4VOKLBRBHGAEW8SSB/Screen+Shot+2015-01-04+at+10.33.33+PM.png</image:loc>
      <image:title>YouGov</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66f31037adf2b429038e0190/1727205441047-EWRIJSWL5XT8IFPDKOLU/Screen+Shot+2015-03-03+at+11.52.41+AM.png</image:loc>
      <image:title>YouGov</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66f31037adf2b429038e0190/1727205441039-V3OJ74J83W4R27KUCRLA/Screen+Shot+2015-03-03+at+11.53.01+AM.png</image:loc>
      <image:title>YouGov</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66f31037adf2b429038e0190/1727205441020-HA9F0KZTJKCGL3QRGM9S/Screen+Shot+2015-01-04+at+10.32.58+PM.png</image:loc>
      <image:title>YouGov</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.danscholz.com/guardian-life</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66f31037adf2b429038e0190/1727205442028-78FPO4Z7DNVZ0UYV7C3A/Dan-Scholz_0003_Layer-Comp-4.png</image:loc>
      <image:title>Guardian Life Insurance</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66f31037adf2b429038e0190/1727205442034-6HPJN57EF6HJUJ1U5L7D/Dan-Scholz_0001_Layer-Comp-2.png</image:loc>
      <image:title>Guardian Life Insurance</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66f31037adf2b429038e0190/1727205442013-JNUXF23JOPOLS2J95DX9/Dan-Scholz_0003_Layer-Comp-4.png</image:loc>
      <image:title>Guardian Life Insurance</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.danscholz.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-09-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66f31037adf2b429038e0190/1727205442844-JWXKVZM5UA1EYUNVRSWR/IMG_20131206_121657.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.danscholz.com/publications</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-09-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66f31037adf2b429038e0190/1727205443617-RTS3G9BEGOY7K8PEMR95/unsplash-image-r3iAqHb7JWs.jpg</image:loc>
      <image:title>Publications - Startup-Centric Branding</image:title>
      <image:caption>Product was king, and if you found time to be novel in your design, you were lauded for going the extra mile and didn’t think about branding until you had both traction and funding.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66f31037adf2b429038e0190/1727205443621-FVL856ODZGY9C5JYSHB9/unsplash-image-FaPxZ88yZrw.jpg</image:loc>
      <image:title>Publications - Web or mobile app?</image:title>
      <image:caption>First-time founders in particular are drawn (or generally coerced) to first building an app, as they believe that an app is still seen as a “real startup”, whereas building for the web isn’t.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.danscholz.com/resume</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-03</lastmod>
  </url>
  <url>
    <loc>https://www.danscholz.com/pageme</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66f31037adf2b429038e0190/32ddc553-1d47-485f-b8ce-7e2097126f8f/unsplash-image-YVT5aF2QM7M.jpg</image:loc>
      <image:title>About Me</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.danscholz.com/ds-portfolio</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66f31037adf2b429038e0190/5a86b6f3-1a59-4482-a7c7-0ebe960c93a4/ReferIn.jpg</image:loc>
      <image:title>Portfolio - ReferIn</image:title>
      <image:caption>Product design management for the ReferIn platform enabling sales professionals by providing a clean, clear workflow to go from “Who do I know” to “Thanks for the intro!” | View |</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66f31037adf2b429038e0190/0e818b3c-2f94-4b48-8460-2b87feb95888/HTH-2.png</image:loc>
      <image:title>Portfolio - HTH Pools Feeder</image:title>
      <image:caption>UX and Product design management for an iOT device to manage pool chemicals. | View Case |</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66f31037adf2b429038e0190/81b3b6df-db6e-4e83-8440-b470ca33f865/Axle_Logomark_Green.jpg</image:loc>
      <image:title>Portfolio - Axle Mobility</image:title>
      <image:caption>Improving the training experience for EV Technicians through an improved LMS UX and a relatable brand voice. | View Case |</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66f31037adf2b429038e0190/3b257cf7-2b05-4c09-9b90-32440124eb90/Automaid.png</image:loc>
      <image:title>Portfolio - Automaid Software</image:title>
      <image:caption>Led branding, renaming and product design for Automaid. From Launch27 to Automaid the new identity more fully represents the product, the offering and the market advantage. | View Site |</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66f31037adf2b429038e0190/ff3aa90c-6119-43c9-a2cd-e55781d55851/Frame+30.jpg</image:loc>
      <image:title>Portfolio - Hadley</image:title>
      <image:caption>Led product design for Hadley, a mobile app that enables users to find the best 529 plan for them, then enables social contribution to that plan. Hadley is now available as a benefit, just like your 401k. | View Case |</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66f31037adf2b429038e0190/8d0ceea1-c26c-4361-834e-4c65e98d0282/Logo_YouGov.svg.png</image:loc>
      <image:title>Portfolio - YouGov</image:title>
      <image:caption>As VP, Digital Marketing I put in place global automations increasing panelist retention 20% as well as working with the CDO to develop YouGov Quizzes, the Profiles product and coordinate with the US editorial team. | View Case |</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66f31037adf2b429038e0190/781c5d10-6dec-405a-a4c3-9fef7fff69a0/Club+Prophet+Blue%402x.png</image:loc>
      <image:title>Portfolio - Club Prophet</image:title>
      <image:caption>Branding and marketing website product design for one of the leading golf club management SaaS platforms. | View Site |</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66f31037adf2b429038e0190/811aad08-655e-4156-b2c6-07f6b168048b/affinityHealth.jpg</image:loc>
      <image:title>Portfolio - Affinity Health Plan</image:title>
      <image:caption>Managed the product design and development of the Affinity Health website as well as advertising and media planning and buying to support the launch of the Affordable Care Act. | View Case |</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66f31037adf2b429038e0190/5df6c4c5-4051-4ac5-82cf-95218e158696/2_Plentiful_Logo+1.jpg</image:loc>
      <image:title>Portfolio - Plentiful</image:title>
      <image:caption>Led product design for a client facing mobile application and administration panel to help food insecure clients find resources and pantry manager provide those resources. | View Case |</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66f31037adf2b429038e0190/d25cadef-a53a-4da5-a76d-28ecaaccb6c6/Frame+7.jpg</image:loc>
      <image:title>Portfolio - The Forem</image:title>
      <image:caption>Led product design and brand development for The Forem, a platform that enables career advancement structured coaching. | View |</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66f31037adf2b429038e0190/4be8a7fb-eefb-491f-8e66-8c6c174002b7/guardian.png</image:loc>
      <image:title>Portfolio - Guardian Life Insurance</image:title>
      <image:caption>Brand Identity and product management for the introduction of Guardian’s EnrollmentWorks product including character design and previs for it’s mascot. | View Case |</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66f31037adf2b429038e0190/c386c936-e78e-41b1-b84f-18e2bbc32888/Frame+1.jpg</image:loc>
      <image:title>Portfolio - NICKLpass</image:title>
      <image:caption>Led product design on the NICKLpass chrome extension and web application, which enables companies to offer bundled access to some of the best publications online and even grants that same access to individual users. | View |</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66f31037adf2b429038e0190/6e41f73e-9455-4ee0-a8ab-62f01f1fa685/BS-LOGO.jpg</image:loc>
      <image:title>Portfolio - Buildsheet</image:title>
      <image:caption>Personal project to make it simple to capture modifications to your car, whether you’re an individual or a repair shop. | View Case |</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66f31037adf2b429038e0190/2559faee-3719-4d38-9438-f640ed26d533/Group+3.png</image:loc>
      <image:title>Portfolio - ToTheMarket</image:title>
      <image:caption>Led product design team in the development of a complex, multi-user approval workflow platform to help makers in developing nations connect with large retailers. | View |</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66f31037adf2b429038e0190/6de3147e-4811-4570-807f-b3eb361df33e/fullsteam.png</image:loc>
      <image:title>Portfolio - The Fullsteam Portfolio</image:title>
      <image:caption>Creating a scalable system for marketing websites and branding across the Fullsteam portfolio. | View Case |</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66f31037adf2b429038e0190/27a5f8ae-c530-49b7-a8ce-fbf3ae43ede1/Frame+6.jpg</image:loc>
      <image:title>Portfolio - SkillSchool</image:title>
      <image:caption>Led product design and branding for the SkillSchool platform, designed to enable anyone to teach what they’re great at.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66f31037adf2b429038e0190/de6d4c64-61b1-4699-a97e-3cd570fdc6f1/Frame+3.jpg</image:loc>
      <image:title>Portfolio - kindred</image:title>
      <image:caption>Led product design on the Kindred events and community platform.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66f31037adf2b429038e0190/458c3bfc-4df4-4fbe-b3df-6bb4e2f223cb/32922_876_Workweek_PrimaryLogo_Green_Large.jpg</image:loc>
      <image:title>Portfolio - Workweek Communities and Ads Platform</image:title>
      <image:caption>Led product design for the Workweek Communities and Ad Platform products. | View Case |</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66f31037adf2b429038e0190/0a5a4d0e-9d04-4733-b46f-4c91d03b8f41/mosaicfoodslogo.png</image:loc>
      <image:title>Portfolio - Mosaic Foods</image:title>
      <image:caption>Led product design for updates to the e-commerce solution for Mosaic Foods. | View Case |</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66f31037adf2b429038e0190/824b9753-71bb-4d53-bae1-b6c72241ac1c/Frame+65.png</image:loc>
      <image:title>Portfolio - Quadrant Wealth Systems</image:title>
      <image:caption>Led product design for the Bree platform which enables financial advisors to share insights with clients. | View Case |</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66f31037adf2b429038e0190/ce2e1f4d-0f29-44e6-a647-0b72450ba4d4/chill-N+1.png</image:loc>
      <image:title>Portfolio - Chill-N</image:title>
      <image:caption>Product Strategy and UX for a complex dashboard of connected icecream machines. | View Case |</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66f31037adf2b429038e0190/0a9bed48-db4d-42da-8833-b983e74bad05/60380558c03f544189766973_dapper_logo.png</image:loc>
      <image:title>Portfolio - Dapper Labs</image:title>
      <image:caption>Building a reference application and developer tools for the Flow blockchain. | View Case |</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66f31037adf2b429038e0190/2df17344-2c41-4363-a0b6-1bd21bcf528f/T100-logo.png</image:loc>
      <image:title>Portfolio - Target100</image:title>
      <image:caption>Led product design for the Target100 web and mobile applications. | View |</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.danscholz.com/quadrant</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66f31037adf2b429038e0190/1727453703418-NQLPXYZXNGBB5KN71ET3/Quadrant-1.png</image:loc>
      <image:title>Quadrant Wealth</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66f31037adf2b429038e0190/1727453704363-GQW08RH126Y0BPUASMF7/Quadrant-2.png</image:loc>
      <image:title>Quadrant Wealth</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66f31037adf2b429038e0190/1727453703415-V3WF0G3A440X0V8KBS3Y/Quadrant-3.png</image:loc>
      <image:title>Quadrant Wealth</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66f31037adf2b429038e0190/1727453703415-V3WF0G3A440X0V8KBS3Y/Quadrant-3.png</image:loc>
      <image:title>Quadrant Wealth - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.danscholz.com/workweek</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66f31037adf2b429038e0190/1755531533087-4IROB64FQITAFPQAJ4PY/Desktop.png</image:loc>
      <image:title>Workweek - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66f31037adf2b429038e0190/1728946048710-XKHILYG77BW14XGPBK6N/001.+Library-V1.png</image:loc>
      <image:title>Workweek</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66f31037adf2b429038e0190/1755531515007-91QVP4867GO8QA1VHOIG/Post.png</image:loc>
      <image:title>Workweek</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66f31037adf2b429038e0190/1755531533087-4IROB64FQITAFPQAJ4PY/Desktop.png</image:loc>
      <image:title>Workweek</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66f31037adf2b429038e0190/1755531614484-0MEHY9OSH6VJJNOBBNZH/Desktop.png</image:loc>
      <image:title>Workweek</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66f31037adf2b429038e0190/1755531515007-91QVP4867GO8QA1VHOIG/Post.png</image:loc>
      <image:title>Workweek - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.danscholz.com/dapper-labs</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66f31037adf2b429038e0190/1729692899519-ME9VBCK7XXRIBMZ6A7ON/Kitty-Items--2x-4b4e5656-1920w.png</image:loc>
      <image:title>Dapper Labs</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66f31037adf2b429038e0190/1729692899728-4WYGIRSYP279OFBZIYWB/Dapper-0.png</image:loc>
      <image:title>Dapper Labs</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66f31037adf2b429038e0190/1729692900723-J4RWOZE6PLVWUZJ2X0XQ/DAPPER---Flow---Testnet-Faucet---Create-Account---V3-1920w.png</image:loc>
      <image:title>Dapper Labs</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66f31037adf2b429038e0190/1729692899519-ME9VBCK7XXRIBMZ6A7ON/Kitty-Items--2x-4b4e5656-1920w.png</image:loc>
      <image:title>Dapper Labs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.danscholz.com/buildsheet</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-17</lastmod>
  </url>
  <url>
    <loc>https://www.danscholz.com/product-consulting</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-12-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66f31037adf2b429038e0190/32ddc553-1d47-485f-b8ce-7e2097126f8f/unsplash-image-YVT5aF2QM7M.jpg</image:loc>
      <image:title>Product Strategy Consulting</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.danscholz.com/uxui-audits</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-12-05</lastmod>
    <image:image>
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