Marketing and Branding
Strategy that sticks. Storytelling that sells.
Whether you’re launching a new product, evolving a legacy brand, or trying to get your team aligned around a go-to-market plan I’m here to connect the dots between vision and execution. I’ve worked across startups, agencies, and global firms, building systems that translate complex business needs into clear, defined brands with growth-focused marketing strategies. From planning the next media buy to finding your brand voice, I’ve done it and am here to help.
Branding Workshops
Great brands aren’t defined by visuals or taglines. Great brands reflect how your product feels, and inform how your customers describe you when you’re not in the room. Your brand’s voice is the key. I lead branding workshops that bring cross-functional teams together to define voice, values, and visual direction. Beginning with finding your voice, then moving to how that’s expressed as a name, product name or logo/iconography.
At YouGov, I helped unify messaging across marketing, editorial, and PR. At Axle Mobility, I crafted a brand voice that enabled content from multiple subject matter experts to feel like it came from a unified brand. At Tanooki Labs and Makovsky & Company I created brands for startups, financial services and healthcare companies.
My sessions are practical, energizing, and designed to get everyone moving in the same direction.
PRoduct Marketing
You’ve taken the time and energy to build something perfect. You listened to your users and solved their problems. Your product might be brilliant, but if the value isn’t clear, no one will hand around long enough to find out.
I help teams translate functionality into positioning, and positioning into engagement. With AutoMaid Software and the other Fullsteam properties I distilled their unique advantages to create marketing sites designed to sell.
Looking at how their clients saw them and their unique selling proposition ment creating a marketing website that helped them launch confidently, speak directly to their audience, and build early momentum. I’ll work with you to discover what makes your truly product unique. And I’ll make sure your users see it too.
Sales Enablement and GTM
A solid go-to-market plan is more than just a deck, and sales enablement is more than followup emails. It’s alignment, buy-in, and a clear map of how you’re going to earn attention and drive adoption. At Tanooki Labs, I developed the brand positioning and then created a process for sales tracking and an easily customized set of pitch decks and proposal documents. The result? Faster sales cycles and a tighter agency narrative. Whether you’re pre-product or prepping for scale, I help build smart, flexible GTM strategies and sales enablement processes grounded in what real people need.