B2B marketing is more than leads - it’s as much about brand as B2C and DTC.
Read More“If you build it, they will come” was great cinema. But it’s a terrible go-to-market plan.
Read MoreThere’s a persistent myth about specialization.
Read MoreHint - Get off your phone and into the world. Or completely escape from it.
Read MoreBut I do think it can be saved.
Read MoreSo many founders don’t take the time to really and truly define their brand. And that’s a huge mistake.
Read MoreCould AI actually be journalism’s savior?
Read MoreWe need to slow down and stay curious about how things work before we forget how to really make things.
Read MoreThe first step in creating a cohesive product or marketing environment is creating a shared vocabulary. It can be painful, but it’s necessary.
Read MoreAI is just a tool, and we should be purposeful in how we use it.
Read MoreWhat really is “skin in the game”?
Read MoreWhat looks like alignment on paper is often an illusion. Sprint Zero is where assumptions get tested, egos get checked, and real product clarity begins.
Read MoreWhy do we let being data-driven rule our products?
Read MoreAs the world moves towards an idea of technologically driven perfection let’s not forget that humanity is perfectly imperfect and we all deserve a little grace.
Read MoreWe need to give our users agency over their experiences.
Read MoreYes - AI did write this with me.
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