Mediscripts

Proving the most engaging medium with AdAge’s highest performing creative.

Marketing. Brand Identity. Brand Positioning. Collateral. Digital Advertising. Media Planning. User Experience. Information Architecture.

The Problem

Mediscripts advertising solutions on prescription pads needed a new brand, a new positioning and a new website to continue to outperform the competition.

The Solution

My team positioned the Mediscripts solution as “The Most Engaging Medium” and created a set of digital ads to compliment the new branding, website and collateral materials. The new website featured an opportunity for the user to choose their own path if they were a media planner, a brand manager or a creative director.

The Results

Repositioning a print advertising medium as the Most Engaging Medium with a new website, logo, positioning as well as collateral and dimensional materials was a significant task. But the results speak volumes. Website traffic increased by 120% following the relaunch. The digital advertising campaign produced a CTR 4,800% above industry norms prompting one of my proudest moments - when an Ad Age rep called to say that it was the highest performing creative the magazine had ever seen.