YouGov

Growing the panel and connecting sales through content

Product Strategy. User Experience. Email Marketing. Digital Advertising.

In-House Marketing and Communications

YouGov is a global market research company and we are redefining how research is done. Through email marketing (for both clients and panel members), digital advertising, a new website, video production and social media I grow the panel by 20%. Through targeted outreach we increased engagement with journalists. And by utilizing targeted content strategies I increased qualified leads delivered to sales by 12%. 

Launching three new websites (UK in December 2014, US in January 2015 and Germany in February 2015) is only a part of the story.

YouGov Asks was a user generated video campaign that increased panel recruitment by inviting members to share video content that resulted in over 39,000 views. Defining processes and strategies for digital marketing and social media have increased efficiencies between marketing, public relations and sales increasing qualified leads and strengthening existing media ties in a globally scalable model.