The video worked because it was a fun twist on something with a big fan following, says Dan Scholz, director of digital marketing at YouGov, a market research company in New York.
The problem is that many of us do not have the luxury of living the nomadic life of a freelance writer. We have lives and careers that revolve around NYC.
The audience for this [QR codes] has been very tech heavy for a while now, but started to reach a tipping point last fall.