Hi. I’m Dan.

I’m a product strategist who works in the space between what a founder thinks is necessary and what users actually need. For most of the last fifteen years that meant leading product design and strategy at agencies — 36 launches at Tanooki Labs, the original product design lead on Workweek’s Professional Network Platform, and the Sprint Zero methodology that defined how we scoped every new build.

The work I’m best at is connection and translation: turning a founder’s vision into a roadmap an engineering team can build, turning user research into language a business stakeholder can act on, and turning ambiguity into a wireframe people can react to.

Through SFC Labs I’ve now designed and shipped two SaaS products end-to-end using Claude Code: The Creative Review, a B2B SaaS for freelance designers and small agencies, and The Buildsheet, a subscription-based social platform for car enthusiasts. AI tooling has made me a faster collaborator with engineering, not a replacement for it.

I believe in user-centric design. I believe in hiring better than yourself and clearing the path. And I believe in a practice I call Determined Agency Design — letting AI-generated material live alongside user-guiding content without one cannibalizing the other.

If any of that sounds like work you’d like to do together, send me a note or book a call.