Selected work.

Client engagements and SFC Labs products from fifteen years of product strategy, UX, and design leadership. Tap any tile to read the full case.

• The Creative Review

  The Creative Review

  A focused review-and-approval tool for freelance designers and small creative teams.

  Product Strategy · Brand · AI-Guided Build
• The Buildsheet

  The Buildsheet

  A community platform where car enthusiasts document, share, and discover modified cars.

  Product Strategy · Brand · AI-Guided Build
• workweek

  Workweek

  Building a professional networking platform to take on LinkedIn, then improving retention by 2x.

  User Experience · Product Design · Design leadership
• Axle Mobility

  Axle Mobility

  Training EV technicians.

  Marketing · Branding · User Experience
• Plentiful

  Plentiful

  Updating an experience for over 1M food insecure individuals.

  User Experience · Product Design · Design leadership
• Quadrant

  Quadrant Wealth Services

  Crafting a tool for wealth managers to model returns for clients.

  Strategy · User Experience · Product Design
• YouGov

  YouGov

  Growing the panel and connecting sales through content

  Product Strategy · User Experience · Email Marketing
• Guardian
  Life Insurance

  Guardian Life Insurance

  Launching a new insurance product, from name to animation.

  Product Strategy · UX · Information Architecture
• Hadley

  Hadley

  Creating a social platform for 529 accounts.

  Strategy · User Experience · Product Design
• Dapper Labs

  Kitty Items for Dapper Labs

  Creating developer focused resources for one of the world’s premier blockchains.

  Product Strategy · User Experience · Product Design
• Mosaic Foods

  Mosaic Foods

  Creating new solutions for e-commerce.

  Marketing · E-Commerce · Strategy
• Affinity Health

  Affinity Health

  A new identity and a new model of healthcare.

  Marketing · Branding · Information Architecture
• Crystal & Co.

  Crystal & Company

  Reintroducing a legacy.

  UX · Information Architecture · Brand Identity
• MediScripts

  Mediscripts

  Proving the most engaging medium with AdAge’s highest performing creative.

  Marketing · Brand Identity · Brand Positioning
• Makovsky

  Makovsky

  Brand Positioning. Logo Refinement. Website Information Architecture. User Experience. Production Oversight. Collateral Materials. Print Advertising. Video Production. SEO. SEM.

• Fullsteam

  Fullsteam

  Building a marketing website process, and reinvigorating brands.

  Marketing Operations · User Experience · Marketing
• Chill-N

  Chill-N

  A dashboard to monitor multiple ice cream franchises.

  User Experience · Product Design · Design leadership
• HTH Pools

  HTH Pools

  Building a connected pool.

  User Experience · Product Design · Design leadership