B2B marketing is more than leads - it’s as much about brand as B2C and DTC.
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“If you build it, they will come” was great cinema. But it’s a terrible go-to-market plan.
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There’s a persistent myth about specialization.
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But I do think it can be saved.
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We need to slow down and stay curious about how things work before we forget how to really make things.
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The first step in creating a cohesive product or marketing environment is creating a shared vocabulary. It can be painful, but it’s necessary.
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AI is just a tool, and we should be purposeful in how we use it.
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