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Product Strategy · Brand · AI-Guided Build

The Creative Review

Review creative work without the friction.

The Creative Review — Client review inbox with pending assets

The Problem

Every freelancer and small creative team we talked to had the same story. Feedback cycles that drag on for weeks. Approvals that come back as “looks great, but…” with a list of unstated changes. Clients who refuse to learn a proofing tool because it feels too corporate.

The Solution

The Creative Review is a lightweight review and approval tool for freelancers and small agencies. Two opinionated product rules: every asset gets a clean thumbs up or thumbs down, and approvals cannot carry feedback. One link per asset, pin-accurate annotations on images, reviewers don’t need an account, and admins get a Friday digest of what’s still pending.

The Creative Review — Image review with click-to-pin annotations

The Build

Built end-to-end via SFC Labs using a structured process — Product Strategy, Brand Development, and AI-Guided Build with Claude Code. Stack: Next.js 16, React 19, TypeScript, Supabase, Tailwind CSS v4, shadcn/ui, Resend, Stripe, Sentry, Amplitude, Railway.

The Creative Review — Admin dashboard with project metrics

The Result

Live at thecreativereview.app. Multi-tenant from day one, tiered pricing, AGPL-licensed so it can be self-hosted.

The Creative Review — Admin view of a single asset with reviewer annotations

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